For directors

The differentiator your rivals can't copy overnight

A structured character development program — with proof for parents, boards, and funders.

Pilot spots are limited each season.

ERA Skills gives directors of clubs, academies, leagues, and school athletic programs a structured, measurable character development program they can offer every team — and the data to prove it works. Impact reports turn "we build character" from a marketing line into evidence you can hand parents, boards, sponsors, and grant reviewers.

You already know the questions

The parent choosing between clubs

A parent is weighing your club against the cheaper one down the road. Both promise development; neither price tag settles it. The impact report breaks the tie — you show a season of measured growth in leadership, teamwork, and communication, and the other club shows a schedule.

The grant application

The application asks how you'll measure success, and "we build character" isn't a methodology. Reviewers want structure and outcomes. The impact report is both: assessments from self, peers, and coach, 3–4 cycles per season, and growth you can cite skill by skill.

Registration season after a rough spring

A wave of families left, and registration is open again. Families rarely leave over results — they leave when they can't see what their kid is getting. The impact report gives every renewal conversation something to point at: measured development, season over season.

What your organization gets

Every plan includes both halves of the program: the curriculum with coach training, and the software that measures growth across Leadership, Teamwork, Communication, Problem Solving, and Character.

Organization dashboard

One view across every team: program-level trends and season-over-season deltas, not sideline anecdotes.

Multi-team rollout

Bring the program to teams on your calendar, with coach training included for each one.

Automated assessment cadence

Cycles are scheduled and prompted for you — 3–4 per season, per team — so nobody has to chase coaches.

Coach adoption visibility

See which coaches are running cycles and which need a nudge, while the season can still be saved.

Program-level impact reports

Board-ready reports that turn a season of reflections into evidence for parents, sponsors, and grant reviewers.

Annual billing

One annual, per-organization price, aligned to your budget cycle instead of your roster count.

What it costs

Pricing is per organization, not per athlete — designed so the board conversation is a line item, not a math problem. Plans are annual, and every tier includes coach training alongside the software.

See current pricing

How clubs start

Apply to pilot with one team. If we're a fit, ERA Skills trains that team's coach on the curriculum and your director dashboard fills with real data from your own club over the season. Expansion is a decision you make after seeing your own impact report, not before. Because each pilot includes hands-on coach training from our team, we run a limited number per season and prioritize clubs that match the program.

See how the full system works

Private by design, consent first

Players see only their own scores and growth — never a teammate's. There are no rankings and no leaderboards.

Every peer rating and comment is reviewed by the coach before anything else happens.

Parents see only their own child, plus the comments their child left about teammates. Access starts with a parent PIN from the coach — there is no self-serve parent signup.

Parental consent comes before any athlete participates, with a separate flow for under-13s. Read the children's privacy & parental consent notice.

"Over time, coaches who use the ERA program will be seen as more valuable due to enhanced reputation of individual schools, satisfaction of players and parents as well as consistent success on the field of play."
— Coach Shannon · Palo Verde, Las Vegas, NV

FAQ

Questions directors ask us

See all frequently asked questions

Run it with one team this season.

A pilot includes the full program: the curriculum, hands-on training for your coach, and 3–4 assessment cycles — ending with an impact report built from your organization's own data. Because our team trains every pilot coach personally, we take on a limited number of organizations each season.